One-Day Workshop cum Seminar

Under National Handicrafts Development Programme (NHDP) Scheme

About the Workshop

The One-Day Workshop cum Seminar under the National Handicrafts Development Programme (NHDP) offers an interactive learning experience for artisans, entrepreneurs, and stakeholders in the handicraft sector. This program focuses on empowering artisans with the necessary knowledge and tools to enhance their craft and thrive in the modern marketplace.

Key Topics Covered

Importance of Marketing & Various Ways of Marketing: Understanding the significance of effective marketing strategies for handicrafts and how artisans can explore different marketing channels to boost visibility and sales.
Design & Technology Upgradation, Enhancement of Skills: Introduction to new design trends and technological advancements to help artisans upgrade their skills and improve product quality.
Awareness about GI Registration & Procedure: Educating artisans on Geographical Indication (GI) Registration, its importance in preserving regional handicrafts, and the steps involved in the registration process.
Awareness about DBT, Govt. Mudra Loan, and Benefits of E-Commerce: Insight into Direct Benefit Transfers (DBT), the Mudra Loan Scheme, and the advantages of E-commerce for expanding market reach.
Awareness about Appearing Online on Various Marketing Events: Guide on how artisans can participate in online marketing events and fairs, boosting their online presence and business opportunities.
Awareness about the Schemes of DC Handicrafts: Overview of various Government schemes provided by the Development Commissioner (Handicrafts) to support and promote handicraft businesses